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The following news and articles are available for free.  These articles are downloadable from this site or you may read them online. 

Cost to Dispose of a Booth
Demographics at Trade Shows - Obvious & Hidden
Determining Booth Staffing Requirements
Going Because a Competitor is There
Media Exposure at Trade Shows
The Value of Measuring Results
Three Ways to Estimate ROI from Tradeshows
Why Use Plants and Smells in Exhibits
Press Releases:
Lead Processing
Why Physicians Visit Exhibits

 

 

 

 

 

 

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